Alala

Channeling a sophisticated downtown attitude from its native New York City, Alala is a luxury women's activewear brand created for the active, style-setting woman who demands the ultimate in fashionable and functional workout gear. Taking its name from a greek goddess whose name signifies a battle cry or call to arms, Alala supports the modern woman's aim to do it all and have it all. Pushing boundaries and redefining the meaning of living an active life, this brand is all about living life in the fast lane.